What makes a good nutraceutical?

When it comes to what makes the perfect nutraceutical, everyone has a slightly different opinion. We asked members of the Lintbells team from various functions within the company to explain their perspective…

Ellie, Technical Advisor and Vet Nurse:

In my opinion, a great supplement improves the lives and wellbeing of pets, and in turn, owners. As pet owners, we feel everything our pet feels, so it’s great to know that something natural and wholesome can allow us to live our best lives with our best friends.

Adam, Business Engagement Lead:

I’m like a vet in the respect that I would like to see a peer reviewed randomized controlled trial (although in reality knowing about the marketing restrictions, I’m more reassured on that point).

Amazon/Trustpilot reviews are valid in my view.

I’m happy if the supplement provides a ‘see the difference’ guarantee and I like to hear common sense about how and why it will make a difference to your pet’s welfare. The claims of efficacy of the product have to be realistic – overhyped science, pseudo-science, and miracle product are all in the ‘too good to be true’ bracket for me.

The company should look as if it has a good approach to animal welfare and contribute in other ways by educating or signposting to good sources of information and other measures you can take to improve your pet’s welfare.

Louise, Operations Manager:

A good supplement should meet this tick list. It should:-