What is B Corp certification?


B Corp is a global movement using business as a force for good. 

To earn B Corp status, a company has to meet the highest social and environmental standards, from operating sustainably to supporting customers and employees. 

We’re very proud to announce that YuMOVE has achieved B Corp status, joining a global movement transforming business, and committing to a rigorous, evidence-based system for assessing the ways in which we’re supporting pets, people, and the planet. 

Doing the right thing was a part of our DNA already, but we’re going one better
with B Corp.


Pets are everything to us. B Corp means the same brilliant product as always, with evidenced positive impact. 

  • Making sure that every one of our products is designed with happiness and health at their heart 
  • Sourcing high quality and more sustainable ingredients 
  • Enhancing pet well-being while nurturing the planet they (and we) love to explore 

Our B Corp status means fostering diversity and nurturing the wellbeing of everyone around us. Our focus on ESG means a more diverse, successful business. 

  • Updated hiring approaches and diversity monitoring 
  • Employee engagement and support 
  • Appointment of ESG specialists to help diversify leadership 

From eco-friendly packaging to energy-efficient operations, sustainable ingredients and reducing our carbon emission
— our B Corp status underlines our commitment to a greener, cleaner world. 

  • Targeting net zero by 2050 
  • Aiming for 70% sustainable manufacturing by 2025 
  • Emissions already reduced by 10% in 2023