Lintbells Privacy Policy
Last updated: October 2025
1. Introduction
Lintbells Limited ("Lintbells," “YUMOVE” "we," "us," or "our") is committed to safeguarding your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant privacy laws.
Whenever you provide personal data to us, we are legally obliged to handle it lawfully, fairly, and transparently. This policy applies to data collected through our websites, including:
- yumove.co.uk
- lintbellsvet.com
- thevetsupplemental.co.uk
This Privacy Policy should be read alongside our Cookie Policy, which provides further details about our use of cookies and similar technologies.
2. Who We Are
Lintbells Limited is a company registered in England and Wales (Company No. 05928692).
Registered office: Unit 6, Butterfield Business Park, Luton, Bedfordshire, LU2 8EU.
Email: hello@yumove.com
Telephone: +44 (0) 1462 416866
ICO Registration No: Z979610X
Our appointed Data Protection Officer (DPO) can be contacted at:
privacy.uk@lintbells.com or by phone on +44 (0) 1462 416866.
3. What Personal Data We Collect
We only collect personal data necessary for the purposes outlined in this policy. This may include:
· Identity Data (first name, last name, username or similar identifier).
• Contact Data (billing/delivery address, email address, telephone numbers).
• Financial Data (payment card handled via payment providers).
• Transaction Data (details of orders, payments, fulfilment and returns).
• Technical Data (IP address, login data, browser type/version, time zone, device).
• Profile Data (account credentials, preferences, interests, feedback, survey responses).
• Usage Data (how you use our website, products, services and communications).
• Marketing and Communications Data (your marketing preferences and consent status).
We may also receive data from third-party service providers such as couriers, payment processors, or marketing platforms.
Information about your pet(s) may be associated with your account. Where pet information is linked to you (e.g., order profiles), we treat it as personal data; otherwise it is not considered personal data.
We do not routinely collect special category data (e.g., health, biometric, racial/ethnic data) or criminal offence data. If you choose to disclose such information to us (for example in free-text communications), we will handle it in line with your rights and only process it with your explicit consent or where otherwise lawful.
4. How We Use Your Personal Data and Legal Basis
We rely on one or more of the following lawful bases under the UK GDPR:
- Consent – when you have explicitly agreed to our use of your data.
- Contract – when processing is necessary to fulfil a contract with you or respond to pre-contractual requests.
- Legitimate Interests – when processing is necessary for our business operations and your privacy rights are not overridden.
Examples of processing:
- To provide products and manage customer orders (Contract)
- To send marketing emails or SMS (Consent)
- To communicate product updates and promotions by post (Legitimate Interest)
- To improve our website, products, and customer experience (Legitimate Interest)
If we need to use your personal data for a new purpose, we will explain the legal basis for that use, or seek your consent where required.
5. Direct Marketing
We may contact you with marketing communications by email, SMS, or post. You can withdraw consent or object at any time by:
- Clicking the ‘unsubscribe’ link in emails
- Replying ‘STOP’ to SMS messages
- Contacting us at hello@yumove.com
We do not engage in automated decision-making or profiling that produces legal or significant effects. Personalisation tools are limited to improving your shopping experience and can be disabled through cookie preferences.
We will only share your personal data with third parties for their own marketing where you have provided your express opt-in consent.
6. Sharing Your Data
We may share your data with trusted service providers who process it on our behalf, including:
- Couriers and postal services (to deliver orders)
- Payment gateway providers
- Customer relationship management and email service providers
- Marketing and web development partners
- Review platforms such as Trustpilot
We may also share limited personal data with marketing partners such as Epsilon Abacus and Adios Plastic Ltd where you have provided consent.
We ensure all third-party processors are bound by data protection agreements that meet Article 28 UK GDPR requirements.
We will never sell your personal data.
7. International Data Transfers
Your personal data is primarily processed within the United Kingdom (UK) and the European Economic Area (EEA). Where it is transferred outside the UK or EEA, we ensure it remains protected through one or more of the following lawful safeguards:
· Adequacy regulations: Transfers to countries or frameworks recognised by the UK Information Commissioner’s Office (ICO) as providing an adequate level of data protection, for example, the UK–US Data Bridge, effective from October 2023.
· Contractual safeguards: Where adequacy does not apply, we use the UK International Data Transfer Agreement (IDTA), the UK Addendum to the European Commission’s Standard Contractual Clauses (SCCs), or the EU SCCs themselves, ensuring your personal data receives an equivalent level of protection as within the UK and/or EEA.
For further information about the specific transfer mechanism used for each of our third-party vendors or service providers, please contact us at hello@yumove.com.
8. Retention of Personal Data
We keep your personal data only as long as necessary for the purposes collected or as required by law.
- Enquiry data: enquiry period + 2 years
- Customer data: relationship + 7 years
- Supplier data: relationship + 6 years
Consumer-facing timeframes:
· if you cancel subscriptions and cease interaction, we retain account data for up to 24 months;
· if you do not complete signup, we retain data for up to 12 months.
Retention periods are reviewed annually; data is securely deleted when no longer needed.
9. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, analyse traffic, and personalise content and advertisements. These technologies help us improve your experience and ensure our site functions correctly.
You can manage your preferences or withdraw consent at any time using the ‘Cookie Settings’ link at the bottom of our website.
For full details of the cookies we use, their purposes, and how you can control them, please refer to our Cookie Policy.
10. Your Rights
You have the following rights under the UK GDPR:
- Right to access – request a copy of your personal data.
- Right to rectification – request correction of inaccurate data.
- Right to erasure – request deletion of your data.
- Right to restriction – request limited processing.
- Right to data portability – request transfer to another provider.
- Right to object – object to processing, especially for marketing purposes.
- Right to withdraw consent – at any time where processing is based on consent.
We respond to all valid requests within one month and may ask for proof of identity before disclosure.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/
11. Children’s Data
Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal data from minors. If we discover such data, it will be deleted promptly.
12. Data Security
We apply appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, misuse, alteration, or destruction. However, transmission over the internet is not completely secure, and you provide data at your own risk.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in law or business practices. Any updates will be posted on our website with the revised date at the top of the page.
14. Contact
For questions, comments, or to exercise your rights, please contact:
Data Protection Officer (DPO)
Email: privacy.uk@lintbells.com
Tel: +44 (0) 1462 416866
Address: Unit 6, Butterfield Business Park, Luton, Bedfordshire, LU2 8EU